Why are we doing this?

Oral care products are among the most widely used products by humans. To provide a rough estimate, approximately 23 billion toothbrushes are disposed every year. Almost all of this waste is ending up in landfills. But why?
Toothbrushes (manual or electric) are almost impossible to recycle properly because they have at least 3 different unified materials: the handle, the bristles, and the metallic inserts for the bristles, including the bamboo ones. Ending up as waste.

We clearly need a change.

Our Brand Philosophy

Reduce, Reuse & Recycle
We are on a mission to eliminate the oral care waste problem through smart design.

Our Toothbrush

Reuse the medical grade stainless-steel handle your whole life, reduce the waste by 80% per toothbrush, and recycle our heads made from just one material, made from an antimicrobial and food grade TPU.

Let´s make it zero waste

We are creating a network of recycling partners that will facilitate and enhance the convenience of the heads recycling for our customers. Meanwhile, you can dispose your heads in the recycle bin number 7.